Diageo
A world-famous drinks company with a website that looked dated.
Diageo is one of the world’s best-known drinks companies, yet its website looked dated and did not reflect the premium look and feel of its brands. In a four-week concept we redesigned the experience in Figma: a fresh visual direction, a better user experience and pages that speak to the audience far more clearly.
Self-initiated design concept, not commissioned by or affiliated with Diageo. Brand names and trademarks belong to their owners.
A premium global brand with a website that looked dated.
The design looked dated next to the brands it represents
The site did not convey a premium look and feel
Content did not speak to the audience as clearly as it could
A fresh, premium concept in three areas.
Premium visual direction
A fresh visual language with bold typography and imagery that matches the quality of the brand portfolio.
Clear user experience
Restructured pages and navigation, so visitors find the business, the brands and their stories quickly.
Brand pages
Templates for individual brands such as Johnnie Walker, designed for desktop and mobile.
Page by page.
Results
weeks from brief to final design
designed in Figma
layouts: desktop and mobile
A project like this starts with a short call.
Fixed quote before we start. All prices include VAT.
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