Owner interview
A 60–90 minute conversation about your business, clients and competitors. It finds the advantages you take for granted. Customers pay for these advantages, so they become your headlines.
- Why did your last three customers choose you over someone else?
- What do clients thank you for most often?
- What do people ask before they buy, and what worries them?
- What would you never do, even if a competitor does?
- What happens in the first 10 minutes after someone contacts you?


















