Interview & brief
Understand your business, customers and goals.
- №1A 60–90 minute video call about your offer, clients and competitors
- №2We ask about what customers thank you for, what they worry about and why they choose you
- №3You send links, existing copy and brand files
Why we do this
The advantages you take for granted are often what customers pay for. The interview surfaces them.
Stage result
A shared brief with goals, audience and the key messages.